This poster is a re-created illustration from a previous comp worked up for McGowan Crain in St. Louis, Missouri. The original comp was produced for the alcohol free wine called “Fre”. Four comps total were sent for the art director to present to the client. The client chose to move in a different direction. The illustration shows a typical wine bottle, a wine glass, and some grapes. Created in Adobe Illustrator, I am able to enlarge and reduce the illustration without loss of quality. I call this the “travel poster” look which is a simplistic graphic illustration style but with more gradations than the old world travel posters from the 1930’s and 40’s. The process: I first create rough sketches. Then I tighten up each part as a pencil sketch and scan the drawing into the computer. I then use this scan as an underlay importing it into Adobe Illustrator. Each part of the image is created as a shape and eventually I fill the shapes in with color. After the color palette is established, I then create simple gradations to allow the image to have some depth. The typography was also meant to look retro within the piece. After asking a friend who has extensive knowledge of wine, I resurrected this image and produced this poster using the most popular wine as a headline.

Merlot is a dark blue-colored wine grape variety, that is used as both a blending grape and for varietal wines. The name Merlot is thought to be a diminutive of merle, the French name for the blackbird, probably a reference to the color of the grape. Its softness and “fleshiness”, combined with its earlier ripening, makes Merlot a popular grape for blending with the sterner, later-ripening Cabernet, which tends to be higher in tannin.

Along with Cabernet Sauvignon, Cabernet Franc, Malbec and Petit Verdot, Merlot is one of the primary grapes used in Bordeaux wine, and it is the most widely planted grape in the Bordeaux wine regions. Merlot is also one of the most popular red wine varietals in many markets. This flexibility has helped to make it one of the world’s most planted grape varieties. As of 2004, Merlot was estimated to be the third most grown variety at 640,000 acres globally, with an increasing trend.

While Merlot is made across the globe, there tends to be two main styles. The “International style” favored by many New World wine regions tends to emphasize late harvesting to gain physiological ripeness and produce inky, purple colored wines that are full in body with high alcohol and lush, velvety tannins with intense, plum and blackberry fruit. While this international style is practiced by many Bordeaux wine producers, the traditional “Bordeaux style” of Merlot involves harvesting Merlot earlier to maintain acidity and producing more medium-bodied wines with moderate alcohol levels that have fresh, red fruit flavors (raspberries, strawberries) with potentially leafy, vegetal notes.