These logo ideas were created for a local Roxborough area group of parents that help their children. The word PEAK is an acronym standing for Parents Engaged in the Advancement of Kids. Five ideas were presented to the client and the more simple, image with linework representing the sun and mountains, was chosen as the final brand. Since the Roxborough area is very close to the mountains, it made sense to use a graphic of the mountains within the logo.
It is the mission of Project PEAK to assist parents by providing guidance and resources to enhance parent/teacher/student connections for the common goal of success in the lives of the children and the community. They try to enhance parents’ investments with their kids in their homes, in the classroom, and in the school in order to improve positive attitudes towards school, promote higher student achievement, and to create a closer partnership between families and the school.