Coors Light Cold Zone Logo

This logo was created for The Integer Group in Lakewood, Colorado. It was created specifically for point-of-purchase materials to be placed next to refrigerators in liquor stores and grocery stores to promote Coors Light sales.

The logo was created as base art in Adobe Illustrator, a vector based program, then brought into Adobe Photoshop as layers in a large high resolution format. After placing the base pieces, I created the blue chrome circle for the Coors Light logo, the silver chrome arrow, and the dimensional blue type for “Cold Zone”. Using the airbrush tool in Photoshop, I sprayed the white into the type to make it look “frosty”. The logo was used on printed materials including danglers, banners, cards, and window clings.