Bud Light Rodeo Logos

These logos were created while working at Busch Creative Services in St. Louis, Missouri. As an art director at Busch Creative, a company owned by Anheuser-Busch (link to AB), I was one of the team members in charge of brand direction for beers like Budweiser, Bud Light, Bud Ice, Michelob, Busch, and others. Bud Light is a larger sponsor of the Rodeo circuit. As an art director, designer and illustrator, I was able to create these logos as branding for Bud Light Rodeo promotions. I wanted to show a cowboy either bull riding or bronc riding, but excluded the animal so the image could be either one or the other.

Rodeo is a competitive sport which arose out of the working practices of cattle herding in Spain, Mexico, and later the United States, Canada, South America and Australia. It was based on the skills required of the working vaqueros and later, cowboys, in what today is the western United States, western Canada, and northern Mexico. Today it is a sporting event that consists of events that involve horses and other livestock, designed to test the skill and speed of the human cowboy and cowgirl athletes who participate. Professional rodeos generally comprise the following events: tie-down roping, team roping, steer wrestling, saddle bronc riding, bareback bronc riding, bull riding and barrel racing. The events are divided into two basic categories: the rough stock events and the timed events. Depending on sanctioning organization and region, other events such as breakaway roping, goat tying, or pole bending may also be a part of some rodeos.