Visual Identity

Logo

Because of the work I did with Mile High Harley-Davidson, creating their branded logo, and the fact that I was looking to buy a new motorcycle and happened to be in High Country Harley’s dealership, I was able to put a bid in on creating their new look. Once they signed off, I sent multiple pencil concept sketches to the client and was able to take this piece to finished art. Some of the early sketches featured images like motorcycles, eagles, mountains, mountain peaks, and other miscellaneous motorcycle visuals. The client signed off on this image which features a mountain, an eagle’s head, and graphics that look like wings. Color variations were sent for the client to choose and we ended up with this three color version; black, orange, and yellow.

Business Cards

Once the logo had been completed, the business cards were designed. I used the logo as large as possible, then added some similar graphics, the circle with the winglike imagery, at the bottom and then thought it would be very cool to use the eagle head in the circle screened back large behind everything bleeding off the card. They were printed on a 100# white uncoated cover stock.

 

 

 

Envelope

Simple, one color (black) printed No. 10 envelope using the logo, address and similar graphics to match the branded business card.

 

 

Letterhead

Once the logo had been completed, the letterhead was designed. I used the logo as large as possible, then added some similar graphics, the circle with the winglike imagery, at the bottom and then thought it would be very cool to use the eagle head in the circle screened back large behind everything bleeding off the page. They were printed on a 70# white uncoated text paper stock.