Webroot Security Safari

Webroot Security Safari Logos

These logos were created for Kear/Stevens in Denver, Colorado. The art director came to me with the idea of creating drawings from an imagined safari excursion. The concept was that a field guide had been generated and these sketches came from a guided expedition through new territories on the web. The art director wanted all imagery to look like while on this safari, one of the members of the group had sketched out drawings and added color with watercolors to the drawings, so the original logo was penciled out and scanned into the computer, then overlays of scanned-in watercolor splashes were added to the logo. The client wanted the logo to have a jungle safari feel to it with the graphic elements, so I placed the “Security Safari” type on a wooden sign, added some jungle leaves, and designed the rest of the pieces to go onto a scroll, like an old fashioned map.

After creating this hand drawn, hand colored logo, the client wanted the logo to be created as a vector image (Adobe Illustrator) so it could be printed on merchandise including t-shirts, pith helmets, and safari vests, as part of the promotional package. The logos were also used on the printed marketing pieces including a simulated field booklet, DVD/CD covers, and the website.

Kear Stevens was a branding agency that created marketing communications programs built on intelligence and insight about their clients based on their goals, brand, image, customers, competitors, and products and services. They developed effective platforms after gathering information and gaining a deeper understanding of their client. Their clients included Coors, Great West, Time Warner Cable, Xcel Energy, and Webroot.

Webroot is a private company that provides Internet security for consumers and businesses. Originally started in Boulder, CO the company is now headquartered in Broomfield, CO, and has operations in Australia, Austria, Germany, Ireland, Japan and the United Kingdom. Webroot was founded in 1997 when entrepreneur Steven Thomas launched Webroot’s first commercial product, a trace removal agent called Webroot Window Washer. In 2002, Webroot launched a spyware blocking and removal product called Webroot Spy Sweeper. The company introduced antivirus protection with the launch of Spy Sweeper with AntiVirus in 2006. In 2007, Webroot AntiVirus with AntiSpyware and Desktop Firewall was released with added firewall protection feature. Webroot is a leading provider of Internet security for consumers and businesses worldwide. Privately held Webroot is headquartered in Colorado and employs approximately 450 people globally in operations across North America, Europe and the Asia Pacific region. Consistently rated among the best security offerings available, Webroot’s products today include endpoint, web and mobile security services. The company has expanded its cloud security portfolio with the acquisitions of BrightCloud and Prevx, pioneers in behavior-based malware detection.