Shear Excellence Logo

This is a client I created marketing and promotional pieces for while working at Denver Advertising. Shear Excellence is a company located in Denver, Colorado, that provides scissors blade sharpening and hair cutting scissors for the hair care industry. The Shear Excellence Sharpening Process brings together the art of Japanese style hand sharpening, the mastery of blade tension, set, and finish, and the precision of state of the art technology.

These eight pencil sketches were presented to the client and they chose concept number two for me to take to final art. After creating the logo as a vector file (Adobe Illustrator), I presented color variations and the client chose the two-color variation with lime green and magenta as the colors.