This is a client I created marketing pieces for while working at Denver Advertising. When starting on the logo design, the client had specifically requested the image of an owl. And, wanted the owl to look very much like a horned owl. Keeping it less cartoony and not really realistic, I created some pencil sketches that were simplistic and graphic in nature. I also experimented with a few different expressions the owl would have. After presenting the pencil comps to the client, he picked a direction and the logo was created digitally in black and white as a vector file in Adobe Illustrator. Then color variations were presented and this four color version was the version the client chose for his branded image.
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