Brooks & Dunn Neon Circus & Wild West Show Tour Logo

This logo was created for The Integer Group in Lakewood, Colorado. Based on a logo comp created the year before that looked like weathered painted wood, the art director contacted me to create the logo in more of a rock & roll biker theme. I was able to create a high resolution logo that could be printed in large formats. Using the rock & roll biker theme, I made the background of the logo a black leather (from a stock photo), then I created all the chrome and metal pieces which included the Brooks & Dunn type and the circular disc in the middle. I was also able to “map” the american flag onto the skull, giving it color and dimension and then by adding lighting effects (light bursts), making it look shiny to match the rest of the logo. The logo was created for the Coors Light sponsored 2001 Brooks & Dunn tour and was used on merchandise and promotional materials including counter cards, table tents, banners, posters, t-shirts, and other items. The logo was created in a horizontal format also, and was used on this tractor trailer truck. Brooks & Dunn was an American country music duo consisting of Kix Brooks and Ronnie Dunn, who were both vocalists and songwriters. The duo was founded in 1990 through the suggestion of Tim DuBois. Before the foundation, both members were solo recording artists. Brooks wrote songs for John Conlee, Nitty Gritty Dirt Band and Highway 101 and released a solo album for Capitol Records; both he and Dunn also charted two solo singles apiece in the 1980s.

Signed to Arista Nashville in 1991, the duo recorded ten studio albums, one Christmas album and three compilation albums for the label. They also released fifty singles, of which twenty went to number one on the Hot Country Songs charts and nineteen more reached top ten. The duo’s material is known for containing influences of honky-tonk, mainstream country, and rock, as well as the contrast between Brooks’ and Dunn’s singing voices and on-stage personalities, although some of their music has also been criticized as formulaic. Their 1992 single “Boot Scootin’ Boogie” helped re-popularize line dancing in the United States, and 2001’s “Only in America” was used by both George W. Bush and Barack Obama in their respective presidential campaigns. After announcing their retirement in August 2009, they performed their final concert on September 2, 2010 at the Bridgestone Arena in Nashville, Tennessee. Both Brooks and Dunn have continued to record for Arista Nashville as solo artists.