These posters were created to help promote attendance by sales people and retailers at the national convention held by Dish Network. Each year, Dish holds a convention in a specific city within the country and part of tradition of the convention is to bring in a high profile speaker. These promotional posters were created to be sent throughout the field to get them excited about the conference. When designing these posters, I tried to convey the idea of what Dick Vitale is famous for… being an announcer for college basketball and using catch phrases like “Awesome Baby!” and “Slam, bam, jam!”.

Richard J. “Dick” Vitale, also known as “Dickie V”, is an American basketball sportscaster. A former head coach in the college and professional ranks, he is well known as a college basketball broadcaster. He is known for his enthusiastic and colorful remarks he makes during games, and has authored nine books and appeared in several movies.